Last updated: 2 November 2026
Overview
Pixel Patch ("the app") is a pixel-art colouring game developed by MH creative ("we", "us"). The app has no accounts and no sign-up, and we never ask for your name, email, or any other personal detail to play. This policy explains what the app handles on your device, the anonymous usage statistics it sends us, and what our advertising and subscription partners receive.
Information we collect ourselves
Only anonymous usage statistics, and only while you leave them on — see below. They contain no name, email, advertising identifier or IP address. Everything else described here is handled either on your device, or by Apple, Google and RevenueCat.
The app is available on iPhone and iPad (App Store) and on Android (Google Play). Where the two differ, this policy says so.
Data stored on your device
The app saves your coloured pictures, which pictures you have unlocked, and your settings — locally on your device. It is not sent to us. Your device's own backup may include it, so it comes back when you restore a backup or move to a new phone: iCloud or computer backup on iPhone and iPad, and Android's automatic backup to your Google Account. Deleting the app removes the copy on the device.
Downloading pictures
New pictures and packs are downloaded from a static file host (Cloudflare). These are ordinary web requests for image files: they carry no identifier of you or your device beyond what any web request carries, such as your IP address, and we receive no report of who downloaded what.
Anonymous usage statistics
To see which parts of the game work and which don't, the app sends us short anonymous notes about how it is used:
- what happens in the game — opening the app, opening, leaving or finishing a picture, closing a zone, steps of the first-time hints, watching a video to unlock a picture, opening the subscription screen — with details such as which picture and how long it took;
- the app version, the operating system and the app language;
- a random identifier created when the app is installed. It is not the advertising identifier, it is not linked to your name, email or any account, and reinstalling the app creates a new one.
Your IP address is not stored: the approximate country is estimated from it and the address itself is discarded. The statistics are processed for us by PostHog on servers in the European Union and kept for up to one year (see PostHog's privacy policy). We use them only to improve the game: not for advertising, not to track you across other apps, and we never sell or share them.
You can turn them off at any time in the app: Profile → Settings → Share usage statistics. When off, nothing is collected, and anything not yet sent is deleted.
Advertising
Unless you subscribe, the app shows ads supplied by Google AdMob: a short video you choose to watch in order to unlock a picture, and an occasional full-screen ad when leaving a picture. To select and measure those ads, Google's Mobile Ads SDK may collect:
- a device identifier, including the advertising identifier where it is available (see below);
- advertising data — which ads were shown, and interactions with them;
- app interactions, such as launches and taps;
- an approximate location, estimated from your IP address — a region, never a precise position;
- crash and performance data, used to diagnose problems in the SDK.
This data is tied to your device rather than to your identity. We never receive it ourselves.
On iPhone and iPad, the app asks for your permission before Apple's advertising identifier can be used, through Apple's standard "Allow Tracking" prompt. If you decline, the identifier is not available to the app or to Google, and you still see ads — just less relevant ones. You can change your choice at any time in Settings → Privacy & Security → Tracking.
On Android, Google's Mobile Ads SDK uses the Android advertising ID to select and measure ads. You can reset it, or turn off ad personalisation or delete the ID entirely, in your device's Settings → Privacy → Ads (the exact path depends on the device).
Google's own handling of this data is described in Google's privacy and terms.
Subscribers see no ads at all. For them the advertising SDK is not started, so nothing above is collected.
Choices in the European Economic Area, UK and Switzerland
If you are in one of these regions, the app shows a consent form, provided by Google's User Messaging Platform, where you choose what ad personalisation you allow. Declining does not limit the game in any way.
Purchases and subscriptions
On Android the app currently offers no purchases. On iPhone and iPad it offers an optional auto-renewing subscription, described in the Terms of Use. Payment is handled entirely by Apple, and we never see your payment details.
To know whether a subscription is active, the app uses RevenueCat, a purchase-verification service. RevenueCat receives the App Store receipt for the purchase and generates a random identifier for the installation; it is not linked to your name, email, or Apple Account. Their handling is described in RevenueCat's privacy policy.
Children
We collect no personal information from anyone, including children — the usage statistics above are anonymous. The app is not directed at children under 13.
Your rights
We hold no personal data about you. The usage statistics are tied only to a random identifier, so we cannot tell which records are yours — but you can stop them at any time in the app's settings, as described above. Requests concerning data held by Google or RevenueCat should be directed to them, and deleting the app removes everything stored on your device.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.
Contact
If you have any questions about this policy, contact us at maximhoncharov@gmail.com.